Consultant in AI, Digital Marketing & Administration in Kampala - Violet Kansiime

Violet Kansiime is a results-driven Digital Marketing Consultant and Artificial Intelligence specialist at Inverness Consulting Group, where she empowers organisations to translate data-centric insights into measurable growth. Leveraging cutting-edge Large Language Models—including ChatGPT and Google Gemini—she designs end-to-end online strategies that elevate brand visibility, optimise customer journeys, and accelerate revenue.

With a foundation in Search Engine Optimization (SEO), Violet audits on-page architecture, refines technical performance, and curates keyword-rich content that consistently ranks on page one. Her SEO roadmaps integrate schema markup, Core Web Vitals, and authoritative link‑building to boost organic traffic and domain authority.

Beyond search, Violet orchestrates high-impact Social Media Marketing campaigns. She tailors platform-specific storytelling, leverages social listening, and deploys AI-driven sentiment analysis to strengthen engagement while protecting online reputation. Her Content Marketing engine delivers compelling blog posts, white papers, videos, and interactive infographics—crafted with LLM-assisted ideation and conversion-focused copy.

Violet’s Email Marketing funnels combine segmentation, dynamic personalisation, and predictive analytics. By aligning messaging with behavioural triggers, she achieves industry-leading open and click-through rates. Meanwhile, her Pay-Per-Click (PPC) expertise spans Google Ads, social ads, and programmatic display; she optimises bidding strategies and A/B tests ad creatives to maximise ROAS.

Complementing her digital toolkit, Violet coordinates Website Design & Development projects, ensuring every site is mobile-first, accessible, and optimised for user experience and search engines alike. Comprehensive Analytics & Reporting frameworks—built on Google Analytics 4, Looker Studio, and custom dashboards—equip clients with actionable insights and data-driven decision‑making.

Professional Journey

Violet’s multidisciplinary career gives her a unique, business-oriented lens:

• Finance & Administration Officer, Ssengendo Fuel Company – Streamlined multi-outlet financial reconciliations and digitised records, sharpening her analytical rigour and eye for ROI.
• Graduate Trainee, Houston Executive Consulting – Supported back‑office client accounts, cultivating precision in data management and customer service.
• Sales Agent, ICEA Life Assurance – Exceeded monthly targets through persuasive communication and tailored solutions, a skill she now channels into conversion-optimised ad copy.
• Community Development & Social Work – Roles with Uganda Police and local government refined her empathy, cultural intelligence, and stakeholder engagement—crucial for authentic audience connections.

Administration Consulting

Drawing on her hands-on experience as an Administration Officer overseeing multi-site fuel‑station operations, Violet helps organisations strengthen their internal structures, financial controls, and operational workflows. She diagnoses bottlenecks in record-keeping, cash-handling, and vendor management; then designs streamlined SOPs and cloud-based documentation systems that boost audit-readiness and cut administrative turnaround times. Her cross-sector insight—spanning energy, consulting, and non-profit environments—enables her to embed compliance, risk mitigation, and change management best practices that scale with growth.

AI Consulting

An early adopter of Large Language Models, Violet guides leadership teams through the practical adoption of AI—from opportunity mapping and prompt engineering to governance frameworks. She develops bespoke roadmaps that integrate ChatGPT, Google Gemini, and domain-specific models into marketing, customer service, and knowledge management workflows. By piloting AI-powered content creation, sentiment analysis, and predictive analytics, she unlocks rapid gains in productivity and creativity while ensuring ethical use, data privacy, and ROI tracking remain front and centre.

Core Competencies

• AI-Powered Strategy: Fine-tunes marketing plans with ChatGPT/Gemini for rapid ideation, trend analysis, and content generation.
• Integrated Campaigns: Synthesises SEO, PPC, social, and email into cohesive funnels that nurture leads and boost LTV.
• Data Fluency: Turns complex metrics into clear recommendations; adept with GA4, Tag Manager, and SQL‑ based reporting.
• Regulatory & Sector Insight: Experience across finance, energy, insurance, education, and non-profit sectors ensures compliance and contextual relevance.
• Leadership & Collaboration: Proven ability to guide cross-functional teams, manage vendors, and present C-suite-ready insights.

Impact & Vision

Whether modernising a legacy brand’s digital presence or launching a start-up into new markets, Violet approaches each project with three guiding principles: strategic clarity, customer-centric creativity, and measurable outcomes. She believes AI augments—not replaces—human ingenuity, and she continually experiments with emerging tools to future-proof client success.